In any business endeavor, effective marketing is the key to success. And there are many theories as to what makes marketing effective.
Remember all of those screaming commercials on TV? You know, the ones with the shrieking so loud that it made you change the channel?
Can you remember the product or service that was being offered in those spots?
Gimmickry has been around as long as there was something to sell. Experienced marketers will tell you that you have to have a “hook” in order to snag potential customers.
In the housing industry, most gimmicks revolve around financing. “Special” financing, “lower” down payments or “first-time” buyer incentives.
And while some of these offering are legitimate, all too often the over-zealous marketing guru devises some out of the box gimmick to get the phone to ring.
As for myself, I like plain talk and simple solutions.
And I’ll leave the gimmicks to the carnival!
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