In the age of digital photography, we all accumulate a lot of photographs. And if we use those archived stock images as accoutrements for our marketing, it can be easier to select the right photo if it is properly categorized.
One of the basic categories that I use to pigeon-hole a picture is the season of the year. I have found that it is important to employ the correct season of the year in order to enhance the message and to minimize the distraction of an out-of-season image.
If you want to stray from the season, there had better be a reason! Whether of not we mean for it to happen, the part of the brain that processes images is different from the area that interprets text. If the two are at odds with each other, communication can be obscured or hindered.
Ensuring that an image correlates with both the meaning of the text and the external influence of the time of the year reinforces the impact of message!
And we are all looking for impact, aren’t we?
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