Some years ago I applied the term "durability" as a desirable attribute of a well-crafted blog post. I didn't really understand at that time the significance of the long-term usefulness of a daily post.
Unlike articles written in the print media, a blog post is easily searchable and can be referenced for years. It can successfully be indexed by search engines for as long as the page is accessible to crawling spiders and bots.
But durability does not only depend on how the information is indexed. It also depends to a very large extent on how the material is presented to our database of customers and prospects.
A long standing tenet of prospecting is that one of the best ways to keep your name in front of your database is to offer an "item of value" with each "touch." This item of value can be anything from flower seeds to a timely newsletter. It also presents the opportunity for a follow-up visit or call to ascertain whether the item of value was well-received.
Some years ago, I did a monthly mail-out to all of my top prospects and clients. This was time consuming and very costly, as each month a new item of value was sent directly to each "A and B" member of the database. Exactly one week after the mail-out, the follow-up calls were routinely done. It was a slow and tedious process.
All of that has changed since I began blogging two years ago. Now, the information in my blog IS an item of value that I offer to all of my clients and prospects in many different forms.
And since I have people in my database with varied interests, I transform my blog into different forms to maintain a better connection with different clients and prospects. The way I do that is by first syndicating my blog to a variety of websites that may have a unique appeal to one segment of my clientele.
An example of how I do that is my blog on SmokyPhotos.com. It's a controlled collection of my ActiveRain blog posts specifically about the Great Smoky Mountains National Park.
So if I happen to write hyper-local post about the Great Smoky Mountains National Park, I send a quick email to all of my database members that have an interest in the topic. It's non-intrusive, and very low-key.
Many email back to say tell me how much they enjoyed the article and photos and to keep letting them know when more are posted. It's not very long before they are looking forward to getting an email from me.
I also have a news site, Coweta Fayette Info that includes all national and world news, and includes a local blog feed as well. Whenever I write a post that would interest one of my news-loving contacts, I let them know that the article has be posted. It's not only efficient, but it adds credibility to what I do.
Additionally, I post links to all of my public posts on both Twitter and Facebook. Many of my prospects and clients follow me and it's an easy way to remind them to click the link and have a look.
The key is applying the right presentation based on a client's interest. It's offer a genuine "item of value" that they can use and reuse over and over again.
And it gives me "face" time unlike any marketing technique that I have ever used in the past! My blog is a permanent resource, full of both useful information and pleasant diversions. But because it's mine, I can mete it out any way that I wish!
And that works for me!
All content, including text, original art, photographs and images, is the exclusive property of Coweta Fayette Real Estate, Inc., and may not be used without the expressed written permission of Coweta Fayette Real Estate Better Homes and Gardens Metro Brokers, Newnan Georgia. All information is believed to be accurate but is not warranted, Copyright 2003-2009. Richard Weisser REOS, E-Pro. licensed Auctioneer. 770-827-6225.
Learn more about Coweta County and Fayette County Georgia Real Estate, and to search the entire Georgia MLS for free with no registration required visit CowetaFayetteRealEstate.com! Photos of the Great Smoky Mountains National Park.
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There are many prognosticators that say the economy is bottoming out, while some say that there are darker days head. Regardless of who is right and who is wrong there is one thing that is certain:




A lot of real estate agents are speaking as if the door on real estate sales will be slammed shut if the federal tax credit for first-time homebuyers is not extended. And while this opportunity to collect cash has had a very positive effect on sales in the lower price ranges, it really hasn't meant much to sellers with homes valued in excess of $200,000.

I have to admit that I am a domain name junkie. I own a lot of them. Actually, "own" is probably not the right word, because it's more of a lease than true ownership.
The Abrams Falls Trail in the Great Smoky Mountains National Park offers one of the best day hikes for those seeking a mountain waterfall experience.
Plan at least four hours for the complete trip as you'll want to stop and take photographs along the way. Those not used to trail hiking may also have to pause for brief rests here and there on some of the longer climbs. And of course, you'll want to linger at the falls to enjoy the sight, sound, and smell of this wonder of nature.
From our youth onward, it is inculcated into our being that sunny days are good and that rainy days are bad. I guess there is some logic to that, as a good downpour can make outdoor activities a little damp and unpleasant.
We all know about the impending November 30 deadline for getting a transaction completed for eligible purchasers to qualify for the federal tax credit.
One of the interesting things about photographing landscapes is that a very large three dimensional subject has to be compressed into a very small two dimensional image.
It's funny how little things can affect outcomes that are down the road. You often hear the words "on track" or "momentum" when describing performance. And there is something to the notion of positive thinking affecting results.